Tourisme Outaouais unveils its new promotional campaign created by Kolegram
May 21st was the official launch of the promotional campaign creative for Outaouais Tourism Summer 2008 season, which took place at the Château Cartier in Gatineau.
This multi-media campaign is the result of a brand new artistic direction that was developed by Kolegram. As the foundation for this new direction, a new slogan was created: «It's in our nature!» This slogan enables usage of a variety of lead-in
phrases such as «Welcoming you, Entertaining you, Pampering you... It's in our nature!", corresponding to the friendly treatments and expectations offered to the region's visitors. This slogan builds on and supports the region's previous signature, «Outaouais, live it!».
Various marketing tools for the Summer 2008 Campaign were unveiled at the launch, including English and French television spots (produced by PXL Media), a French
radio ad, and English and French versions of a promotional brochure which will be inserted in Le Droit, The Ottawa Citizen, The Montreal Gazette and Canadian Living Magazine.
«The unveiling of the slogan and exciting new visual direction has produced a lot of enthusiasm among the Outaouais region's tourist industry», commented José Lafleur, Assistant Director of Communications at Outaouais Tourism. «The positive feedback we received has been excellent and our region's tourist industry partners are very proud! Thank you to the Kolegram team!»
Black Book chooses Kolegram to design the 23rd Edition of its Prestigious AR100 & CSR
Kolegram, an advertising and design agency based in Gatineau, Quebec has been selected to create Black Book’s 23rd edition of the AR100 & CSR (Corporate Sustainability Reports). The AR100 is one of the world’s most prestigious design competitions for annual reports and honours the best 100 annual reports of the year, selected by a panel of award-winning designers. Kolegram will be responsible for the creation of the concept, for the artistic direction, and for the design and layout of all the graphic elements of the book.
“It’s a great honour to have been chosen to participate in this fantastic project, especially since we are the first Canadian agency to be invited to create the design of the AR100,” comments Jean-Luc Denat, V-P and Creative Director at Kolegram. “It’s a special opportunity for Kolegram to demonstrate, on a truly international scale, the high level of quality and creativity of our creative team.”
Kolegram to Create New Outaouais Tourism Promotional Campaigns
Outaouais Tourism has selected Kolegram as its agency of record to handle the development, conception and production of its summer campaigns for 2008 and 2009, and for its winter campaigns for 2009 and 2010. Kolegran will also create and produce the annual business and congress campaigns for 2008 to 2010, targeted specifically at Ontario and Quebec’s executive and management clientele.
In addition to the conceptual development of the new advertising platform for television, radio, and printed media, which will be unveiled soon, Kolegram will also collaborate in the planning and implementation of online and interactive marketing strategies, which represent a major component of Outaouais Tourism’s comprehensive promotional campaign program.
Kolegram receives Award of Merit from HOW 2008 Design Annual
Kolegram’s creativity is yet again being recognized by the renowned international graphic design magazine HOW, and has received an Award of Merit for its letterhead/stationery package designed for ILCO (Institut du Laser Cutané de l’Outaouais). Kolegram is one of 12 winners in the “Letterhead” category, and one of 250 winners overall out of 4000 international submissions for the 2008 competition. The award-winning design is currently featured in April‘s HOW 2008 Design Annual issue. This award is yet another international industry recognition received by Kolegram for its design efforts, and affirms Kolegram’s high level of quality and visual creativity.
Nicolas Cazelais appointed to Board of Directors of the Association des agences de publicité du Québec
Nicolas Cazelais, president of Kolegram, a leading agency in the National Capital Region in design and creativity, joins with Quebec’s top advertising agencies to sit as secretary-treasurer on the Board of Directors of the Association des agences de publicité du Québec (AAPQ). "With this appointment, I would like to contribute to the growth of the advertising industry in the province and promote the advantages of membership in the AAPQ to the many advertising agencies located throughout the region", Mr Cazelais remarked after his appointment.
The AAPQ 2007-2008 Boards of Directors has Sébastien Fauré (bleublancrouge), president, Benoit Cartier (Cartier Communication Marketing), president-elect, Dominique Lebel (Cossette Comunication Marketing), vice-president, Nicolas Cazelais (Kolegram), secretary-treasurer, Daniel Demers (Ogilvy Montréal), president retiring, André Beauchesne (Tank), Jacques Chalifour (Zoum Armada), André Lachance (Enterprise JWT), Raymonde Lavoie (DesArts Communication) et Daniel Rabinowicz (Taxi Montréal).
