Logo Change at Les Galeries de Hull

Les Galeries de Hull shopping centre has repositioned its brand image last September with an entirely new logo. The corporate logo dated back to 1994, when the food fair was renovated. Kolegram designed the new logo as well as visual tools such as bus boards, exterior publicity banners, signage, Web site, gift cards. The agency also produced various promotional items to support the image change.

Let’s highlight as well the success of the latest direct marketing campaign created by Kolegram for Les Galeries de Hull. The "bar code" postcard promotion delivered an exceptional 15% mail response rate.

Client: Les Galeries de Hull
Creative director: Jean-Luc Denat
Branding concept: David Daigle, Gontran Blais
Production: André Mitchell, Martin Poirier, Dominika Kowalczyk, Nicolas Roy
Account Manager: Julie Thériault