Simplicity is at Bayshore Shopping Centre

Bayshore Shopping Centre unveils an all new look this Fall emphasizing its flair for fashion. The new artistic direction highlights the style and quality of the clothes and positions the centre as the fashion destination in the National Capital Region.

Bayshore Shopping Centre has had the same visual signature since 2004. Kolegram simply updated the look by focusing on fashion and changed the typography for a more modern and stylish one. The tagline has also been slightly modified, going from “It’s that simple with Bayshore Shopping Centre” to “It’s that simple at Bayshore”.

Client: Bayshore Shopping Centre
Creative Director: Jean-Luc Denat
Artistic direction, design and production: Martin Poirier
Photography: Carl Durocher
Account Manager: France Prud’homme