Kolegram Produces TV/Radio Recruitment Campaign for La Cité Collégiale

La Cité collégiale selected Kolegram as its agency for the creation and production of a TV and a radio advertising recruiting campaign for 2008. The objective behind the message was to communicate specifically on the excellent post-diploma placement rate of La Cité Collegiale graduates, which has the best results of all the Region’s colleges (91%).

Kolegram created two 30-second TV spots, each presenting real students from three different disciplines announcing to their class that they have been hired, by responding to the attendance taking by saying “Hired” instead of “Present”. Six 15-second radio teasers were also created, each presenting students announcing to their friends that they have just been hired. English and French versions of the campaign were produced.

Client: La Cité Collégiale
Conception: Kolegram
Production (filming, editing and post-production): Pixel Media
Account Manager: France Prud’homme