ÉNERGIE Celebrates 20th Birthday with 80s Theme Campaign

To celebrate the 20th birthday of Québec radio station ÉNERGIE, Kolegram was mandated with the design and production of promotional material for their birthday campaign including bus panels, print ads and Web banners.

The theme behind the campaign was "Where were you on March 11th, 1988?", and had the objective of reminding people of their lives in 1988, using familiar objects from the 80’s: Converse running shoes, a Super Nintendo controller, or a cassette audio tape. The visuals did not include station logos or any radio-oriented clues to let people guess who or what the advertisement might be for. This mysterious attitude was adopted to create a buzz among the Region’s population.

Client: Énergie 104.1
Creative Director: Jean-Luc Denat
Artistic direction, design and production: Gontran Blais
Account Manager: France Prud’homme, Emmanuelle Perrier