Kolegram Develops Olivier Soapery Launch & Promotional Campaign

For the opening of its first franchise in the Outaouais Region in November 2007, Kolegram created a major launch campaign for the ‘Olivier Soapery’ in Old Chelsea. In addition to announcing the store’s opening, the campaign’s objective was to generate awareness and interest in the full selection of Olivier products, and to make its exclusive line of olive oil–based paramedical products better known

For this, Kolegram developed a series of promotional collateral: a poster, postcards, an invitation to a corporate party and a special Christmas promotion. The distinct campaign visuals, which use a rustic, warm and natural tone, were created to represent the exceptional quality of the store’s therapeutic beauty products, as well as the natural, ecologically friendly nature of its olive oil-based products.

Client: Olivier Soapery Chelsea
Creative Director: Jean-Luc Denat
Artistic direction, design and production: Geneviève Cauchy
Account Manager: France Prud’homme, Emmanuelle Perrier