Kolegram Creates New Outaouais Tourism Promotional Campaigns

Outaouais Tourism has selected Kolegram as its agency of record to handle the development, conception and production of its summer campaigns for 2008 and 2009, and for its winter campaigns for 2009 and 2010. Kolegram will also create and produce the annual business and congress campaigns for 2008 to 2010, targeted specifically at Ontario and Quebec’s executive and management clientele.

In addition to the conceptual development of the new advertising platform for television, radio, and printed media, which will be unveiled soon, Kolegram will also collaborate in the planning and implementation of online and interactive marketing strategies, which represent a major component of Outaouais Tourism’s comprehensive promotional campaign program.

Client: Outaouais Tourism
Creative Director: Jean-Luc Denat
Artistic direction, design and production: Martin Poirier, Geneviève Cauchy
Account Manager: France Prud’homme, Jean-Luc Denat